Just recently, a social media experiment over the color of a dress had people at odds whether it was blue or gold. It’s pretty incredible to realize just how important our view of color can be. How important can color in your corporate branding really be? Well, very important. I’ll give you my opinion in this week’s edition of Manic Marketing Monday.
When I begin a branding project with a client, not only am I trying to focus on an icon/symbol that represents the purpose of that client, but also trying to envision the mood as well. Sounds like I’m putting on one of those cheap rings that you can buy from a touristy beach shop that randomly turn green and blue! Telling the story of a business or organization can seriously depend on what service they provide and what emotion that sets off for their client.
People see color before they see anything else. Each color represents a specific emotion and feeling. For instance, when driving – when we see red it equals stop, green equals go, yellow – caution. Red can symbolize passion, strength. Blue can represent dependability and calm. Color can definitely dictate a message, whether it’s received or not & how it’s received. There has been quite a lot discussed over the years regarding the subject and several social experiments given.
Now you probably won’t look at color the same way, but that’s not a bad thing. Picking a color for your business or organization can tell people almost immediately what they can expect… so choose with care.
scottJ
owner/artist Brown Cow Design
