Here’s today’s marketing tid-bit:
In the day and age of digital marketing, businesses making a huge effort to rank higher in online searches has become big business. Having your business’ website rank higher than your competitors is obviously the main goal, but just getting your site to rank on the first page is a huge win as well. A lot of businesses set aside and budget money each year to attain that goal, it is now considered ‘missing the boat’ if you don’t. So businesses spend good money of getting a new website design, budget for ranking, and keep spending to keep their site ranked.
What if I told you that your site’s ranking could be hurt if it wasn’t ‘friendly’ toward mobile devices? The reality is – that is the reality. All of your resources spent for it to rank higher… almost wasted. Your website might look fantastic and might be optimized to the hilt for online searches, but if it isn’t mobile friendly (responsive) then it’s search ranking will be hurt – your competitor’s mobile friendly site will rank higher than yours.
Google recently implemented guidelines for sites to be mobile friendly for optimization. You can actually check here to see if your site complies with what they say is ‘friendly’.
Every site that Brown Cow designs are already mobile friendly, so if you are a client… you are good to go!
